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October 2, 2024 – Los Angeles, CA – Wellth, the leading science-backed daily care motivation solution that helps members build healthy daily habits and promotes long-term behavior change to reduce costs and increase quality outcomes for health plans, continued its rapid growth in the third quarter of 2024 as strong engagement and improved outcomes among users drove accelerated adoption among large health plans. The company surpassed 1.5 million check-ins per month, with an average of 1.4 million per month year-to-date from members across dozens of health plans nationally. Additionally, daily usage has increased 53% since the beginning of 2024 to achieve 49,000 daily check-ins on average in Q3.
Wellth’s approach is reimagining the standard of member engagement in healthcare by leveraging behavioral science and daily motivation in its scalable platform that creates effective behavior change and improves cost, quality, and health outcomes. In partnership with health plans, the company’s proprietary solution utilizes machine learning and personalization to engage and help hard-to-reach populations such as those with multiple chronic conditions and social risk factors (SRFs).
Wellth CEO and Co-Founder Matt Loper said, “Our accelerated growth in the third quarter is proof that Wellth’s daily care motivation solution delivers real outcomes for health plans and the individual members who engage with our platform daily. Increasingly, plans are choosing Wellth to influence and improve the daily behaviors of their most challenging member populations, including those with multiple chronic conditions. In the past quarter we grew our relationships with existing regional and national health plans and added the largest health payer in the US as a customer. Plans continue to see significant ROI from medical cost reduction, increased QBP and rebates, and higher member retention after offering Wellth to their members.”
Through daily check-ins on the Wellth app, members are motivated and rewarded for adhering to their daily care plans as set by providers. By using the science of behavioral economics in its’ products and user journey, Wellth members build and sustain daily healthy behaviors and can earn rewards to pay for essential items like food, transportation, and other necessities.
Wellth recently surpassed 30 million daily member check-ins on the Wellth App, up from 25 million a few months ago, with membership from dozens of health plans nationwide. The company has paid over $17.5 million in reward incentives to members to date, creating a positive flywheel effect for members’ communities as those funds are reinvested in local economies across the country.
The company’s unique combination of behavioral science-based motivation and AI-driven personalization has driven a 91% daily engagement rate among all its members and an average sustained adherence rate of 80% among populations with complex diagnoses and chronic conditions.
In March, Wellth launched Wellth Northstar, which is purpose-built to motivate complex member populations on Medicare Advantage plans to improve their health while boosting Star Ratings. Additionally, Wellth expanded its ability to offer personalized health recommendations to health plan members by launching a suite of AI-powered predictive health monitoring tools in June.
Wellth Chief Product Officer Russ Gagnon said, “Earlier this year, we announced both the launch of Wellth Northstar and the rollout of our suite of AI-forward predictive health tools, both of which have been significant factors in our ability to serve new and existing members. We have built a powerful engine for driving healthy daily behaviors for diverse individuals., Our consistent, exceptional results demonstrate the strength of our commitment to reaching and motivating as many people with chronic conditions as we can.”
Utilizing data and insights derived from its 30 million daily member interactions to date, Wellth’s solution is generating outstanding results for health plans including:
About Wellth
Wellth empowers people to prioritize their health, every day. Built on the science of behavioral economics, the Wellth platform generates lasting behavior change and positive health outcomes by motivating members to follow through on healthy behaviors. Each Wellth program provides an approachable and personalized experience, while rewarding daily progress and helping members build lifelong healthy habits. Wellth’s powerful results are proven to close care gaps, improve quality measures and reduce costs—leading to better outcomes for our customers and our members. Learn more by visiting wellthapp.com.
Media Contact
Chris Clemens
Nexios Communications Strategies
M: (801)-824-0032
